ROLLING R AWARD

Aim: To bring attention to Russia! magazine.

Success: The Rolling R Award (for general excellence in acting Russian) launched by Russia! magazine received world-wide media attention.

About the Award

Named after a hard-to-master feature of Slavic pronunciation, the Rolling R is playfully described by its founders as an award for "General Excellence In Acting Russian." "Almost every major American actor has, at some point, tried on a Russian accent," writes RUSSIA! Magazine. "Tom Cruise? Spoke it in Mission: Impossible. Bruce Willis? The Jackal. Val Kilmer? The Saint. Al Pacino? The Devil’s Advocate. Almost all of them sucked." RUSSIA!'s own list of five all-time best "Russian" performances, published in the same issue, has Nicole Kidman at the top for her turn in the little-seen Birthday Girl. She is followed by John Malkovich in Rounders, Cate Blanchett in The Man Who Cried, and the duo of Vanessa Redgrave and Maximilian Schell in Little Odessa. All future performances, the magazine explains, will be judged against these five. The actual award consists of a certificate and a round mini-sculpture.

Rolling R Award In the media

New York Magazine: "Viggo Mortensen Wins Award for His Non-Embarrassing Portrayal of a Russian Person" 

RIA Novosti "Americans ad Given Award for Best Russian Accent"

Chess Olympiad in Hanty-Mansyisk, Russia

One of the largest events in the world of sport, the Chess Olympiad, took place in the Siberian city of Hanty-Mansyisk. Players from more than 170 countries attended.

PRG handled media relations for the event and was also responsible for helping Hanty-Mansyisk get the most out of the time when more than a billion chess enthusiasts from around the world followed the games that took place in the city.

View some of the media coverage that PRG helped to facilitate during the Olympiad: